Season Shaadi Ka : Trends to look at for the Millennial wedding

Have you been planning a wedding for your son/daughter? Not sure how to get started?

Here’s a checklist of the different kinds of weddings that are popular now, according to our writer who heads the research, design and customer relationship management department at Swastik Jewellers provides you a better understanding on what Millennial want for their wedding.

Bridal Jewellery at Swastik Jewellers customized to perfection.  

The most transformational generation has been the millennial generation, which has been witness to some remarkable technological as well as societal and behavioral changes. Along with every generation, there is a change in mindsets and ideologies that catalysis a transformation in every industry.  This transformation is now called ‘trending’. 

Education and career lays at the top of priority for the millennial population and have a great emphasis over it. A wave of change have been noticed due to this phenomenon, the millennial have different notion when own wedding is concerned. Right from the venue, food, guest list, jewellery, clothing to their vows all needs their personal attention. All will have their personal style and reflection in it.   

Here’s a list that you need to keep in mind if you are a parent to a bride or a bride groom or a prospect bride or bridegroom.

Budget weddings

Importance of independence, both emotional and financial is a great belief system amongst the millennial. With the age-old tradition like dowry now being criminalized, the days of the financial burden on just the girl’s family is slowly diminishing. Millennial couples today prefer to have a self-financed wedding where they share the expenses.

Thus, the concept of budget weddings has come to the forefront today. This trend has opened a slew of opportunities for those in the business of weddings to have everything well budgeted and planned for the couple and the family.

 
Cross-cultural weddings

With rapid urbanization in the country and the migration of people within the country, cross cultural marriages are not rare anymore. Cultural boundaries in the institution of marriage are reducing rapidly. Celebrity weddings like those of Ranveer Singh and Deepika Padukone and Priyanka Chopra with Nick Jonas have promoted the trend of multi-cultural weddings.

Priyanka Chopra wearing different jewellery
 with different attire. Swastik Jewellers provides you
 different bridal look for your wedding day 

Jewellery changes as the wedding dress changes.
Swastik Jewellers caters to the brides of India. 

These cross cultural wedding have included many traditions in one wedding ceremony or the couple holds several wedding ceremonies. The event may become a more elaborate affair, sometimes spanning a whole week.  One now requires being well-versed with a wide variety of wedding customs, dressing, jewellery and adapting to different cultures.

 Destination Weddings

Destination weddings  

Destination weddings have always been a popular concept but today, the trend has become even more prominent with couples picking places that hold special meaning to them. With the millennial generation’s inclination towards travelling this trend has opened new avenues for wedding location and taking cultures across borders.  Parents today need to be geographically well versed with exotic location to meet the beat with their millennial kids.

 Social Media Weddings

A wedding today, like every other event, doesn’t simply happen in real life anymore. Social media has transformed every industry including the wedding industry. Unique hashtags for couples have become the norm to show off their weddings online.
While earlier people focused on getting wedding DVDs and photo albums, with the advent of technology, this is not the case anymore.

Couples expect quick photos and videos to post on their social media profiles. Some even create unique apps for their weddings so that guests can upload and download images from the app itself to share on their profiles. Millennial couples therefore spend lavishly on photographers and videographers for their weddings which have brought new wave in bridal trends right from jewellery to clothing, make-up to honeymoon destinations.

Personalised Weddings

Millennial enjoys specialisation in every aspect of their lives. Wedding perhaps is a personal and more special event to have specialized and personalized features in all aspects.  Apart from

Specially designed couple rings with couple's thumb impression and wedding date on the rings

personalised gifting for their guests, weddings today also feature personalized wedding vows, mangalsutra, rings, tie-pins etc. Sonam Kapoor, Priyanka Chopra, Deepika Padukone and Shilpa Shetty have flaunted and made a style statement with their Mangalsutra, a wedding jewellery.

The industry has changed in the past decade owing to the new preferences of the millennial generation.

Customised Mangalsutra with the couples star signs available At Swastik Jewellers 

Trending now are fancy designer bracelet Mangalsutra At Swastik Jewellers

Celebrity Mangalsutra At Swastik Jewellers 

Diamond Mangalsutra At Swastik Jewellers 

This change in tastes and belief systems has opened up doors for many budding entrepreneurs to find niche segments in the market to set up successful businesses. With the growth of technology within the industry, a line of new businesses that is focused only on wedding technology is just on the prospect too. Jewellery and jewellery design is become too personalized at Swastik Jewellers we design as per the person and his/her preferences. This process is one on one and personalized keeping in mind the bridal couples choices and personality.

Janmashtami - Why Krishna wore jewellery and peacock feather...

Krishna Janmashtami, also known simply as Janmashtami or Gokulashtami, is an annual Hindu festival that celebrates the birth of Krishna, the eighth avatar of Vishnu.

While the Lord wears many ornaments, his constant accessory is a peacock feather in his hair. Have you ever wondered why Lord Krishna wears a peacock feather?

Dressed in a yellow loin-cloth, with a flute to his lips, standing with one leg crossed over the other at the ankles, Lord Krishna is compassionate, all-knowing and the embodiment of Dharma or righteousness.

While the Lord wears many ornaments, his constant accessory is a peacock feather in his hair. Have you ever wondered why Lord Krishna wears a peacock feather? Does the feather have some deeper meaning or significance? And why only a peacock feather? Why not any other feather or some ornament?

1. A symbol of purity

Lord Krishna had mainly 8 wives known as the Ashtabharya and had 16,000 junior wives with whom, he did not share any marital relations. Also, Krishna is known to be the Askalitha Brahmacharya, one who is eternally a Brahmacharya as despite being married his aim was never any sensual pleasures and only the betterment of the world. Thus, Krishna is considered to be completely pure and free from any sensual desire. Peacocks in India are considered to be a symbol of purity. There is a mythological belief (albeit false) that peacocks do not use sex for reproduction but rather, the peahen drinks the tears of the peacock to conceive. Thus, Krishna is as pure as a peacock and that is what the feather signifies.

2. The colour of nature

A peacock feather is said to have all the 7 colours of nature and it appears bluish in the day and black at night. Ether, which covers all of us also, appears blue by daytime and black by night. Lord Krishna, also called the dark skinned one is represented by both these colours. Thus, Krishna wears the peacock which symbolizes the entire range of colours humans are made of and that each one of us a part of the almighty. As God, he is formless but to mortals, he appears Blue by day and Black by night, making him just like a peacock feather.

3.His love for dance

There’s a story that says that once, Lord Krishna decided to play the flue in the forest. So melodious was his music that the peacocks were enamored and began to dance with him. All beings of the forest were completely spell bound. The peacocks danced till they grew tired but Lord Krishna went on dancing for days. Finally, when he stopped dancing, the spell was broken. But the peacocks were so full of happiness and gratitude that the king of peacocks went up to Lord Krishna and as gratitude, asked him to accept him feathers as they were his most prized possession. He dropped some feathers on the ground and Lord Krishna accepted his humble offering. Since then, Lord Krishna always wears a peacock feather in his hair.

4. The rain God

Peacocks love rain and dance during the monsoons. The sight of a sky completely covered by dark clouds is enjoyed by them and makes them happy. Similarly, Krishna being dark-skinned resembles the dark, rain-heavy clouds. When the peacocks see Lord Krishna, he reminds them of rain and thus, makes them very happy. Also, his music coupled with his dark skin helps them dance better. Thus as gratitude, they offer him their feathers which he happily accepts and places in his hair.

 

Janmashtami (popularly known as "Gokulashtami" as in Maharashtra) is celebrated in cities such as Mumbai, Nagpur and Pune. Dahi Handi is celebrated every August/September, the day after Krishna Janmashtami. The term literally means "earthen pot of yoghurt". The festival gets this popular regional name from legend of baby Krishna. According to it, he would seek and steal milk products such as yoghurt and butter and people would hide their supplies high up out of the baby's reach. Krishna would try all sorts of creative ideas in his pursuit, such as making human pyramids with his friends to break these high hanging pots. This story is the theme of numerous reliefs on Hindu temples across India, as well as literature and dance-drama repertoire, symbolising the joyful innocence of children, that love and life's play is the manifestation of god.

In Maharashtra and other western states in India, this Krishna legend is played out as a community tradition on Janmashtami, where pots of yoghurt are hung high up, sometimes with tall poles or from ropes hanging from second or third level of a building. Per the annual tradition, teams of youth and boys called the "Govindas" go around to these hanging pots, climb one over another and form a human pyramid, then break the pot. Girls surround these boys, cheer and tease them while dancing and singing. The spilled contents are considered as Prasada (celebratory offering). It is a public spectacle, cheered and welcomed as a community event.