World Smile Day
 

Date When Celebrated: The first Friday in October

World Smile Day celebrates the ever popular yellow smiley. It also offers us an opportunity to do an act of kindness. According to the World Smile Day website, a proclamation of this day was made by the U.S. Congress. Now that should put a smiley on your face.

The smiley face became so popular, that the U.S. Post Office issued a stamp with the smiley face.

The intent of World Smile Day is to do an act of kindness, or help one person to smile. Why not do both!?

The yellow smiley stands brightly smiling upon this day, offering it's stamp of approval.

Swastik Jewellers believes that the customer is not just buying a piece of jewellery, there is a lot more behind this purchase. There are emotions like happiness, pride, success, achievement, love, care and above all feeling of ownership of something that is precious and rare. Thus, each customer has its unique story to buy and wear the jewellery. There are more emotions behind every transaction and every customer walking into the store carries its own happiness along. Since Swastik Jewellers calls itself “Aap ke Khushiyon ke Subhekchak”, it naturally became the promoter of happiness. Thus was the origin of ‘Mission Smile’. The jewellery store has installed a smile-o-meter into the store for the happy customer to punch in its smile count.

Mission Smile helps our store team to dedicate their energy and effort to give customer an experience and warmth of love and respect when they are connected to the brand. The mission started in December 2016 and has achieved nearly 700 smiles till 31st

March 2017.

The year 2018 saw another 1000 smiles being created with the great efforts of our motivated staff and sales team. The year 2019 being the third year to be running the 'Mission Smile' and generating more and more happiness to our customers. The new financial year now has new target to bag more smiles into the store. 

 The brand is looking way forward to create a new milestone in their store history.

About the Smiley Face:

Harvey Ball, a commercial artist from Worcester, Massachusetts created the smiley face in 1963. The State Mutual Life Assurance Company hired Harvey as a free lance artist to create a smiley face for use in improving company morale. From there, the bright and cheerful smiley grew in popularity. It's popularity grew slowly at first. Then, it exploded in the 1970's. Ultimately, the smiley became wildly popular.

There is some controversy over the smiley's creation. French entrepreneur named Franklin Loufrani claimed to have invented it in 1968. In 1971 he patented it in 80 countries.

Origin of World Smile Day:

Harvey Ball of Worcester Ma. created World Smile Day. Concerned about over commercialization of his smiley, he felt one day a year should be dedicated to smiling and doing acts of kindness.

The first World Smiley Day celebration was on October 1, 1999. It is unclear why the date of the celebration was moved.

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Season Shaadi Ka : Trends to look at for the Millennial wedding

Have you been planning a wedding for your son/daughter? Not sure how to get started?

Here’s a checklist of the different kinds of weddings that are popular now, according to our writer who heads the research, design and customer relationship management department at Swastik Jewellers provides you a better understanding on what Millennial want for their wedding.

Bridal Jewellery at Swastik Jewellers customized to perfection.  

The most transformational generation has been the millennial generation, which has been witness to some remarkable technological as well as societal and behavioral changes. Along with every generation, there is a change in mindsets and ideologies that catalysis a transformation in every industry.  This transformation is now called ‘trending’. 

Education and career lays at the top of priority for the millennial population and have a great emphasis over it. A wave of change have been noticed due to this phenomenon, the millennial have different notion when own wedding is concerned. Right from the venue, food, guest list, jewellery, clothing to their vows all needs their personal attention. All will have their personal style and reflection in it.   

Here’s a list that you need to keep in mind if you are a parent to a bride or a bride groom or a prospect bride or bridegroom.

Budget weddings

Importance of independence, both emotional and financial is a great belief system amongst the millennial. With the age-old tradition like dowry now being criminalized, the days of the financial burden on just the girl’s family is slowly diminishing. Millennial couples today prefer to have a self-financed wedding where they share the expenses.

Thus, the concept of budget weddings has come to the forefront today. This trend has opened a slew of opportunities for those in the business of weddings to have everything well budgeted and planned for the couple and the family.

 
Cross-cultural weddings

With rapid urbanization in the country and the migration of people within the country, cross cultural marriages are not rare anymore. Cultural boundaries in the institution of marriage are reducing rapidly. Celebrity weddings like those of Ranveer Singh and Deepika Padukone and Priyanka Chopra with Nick Jonas have promoted the trend of multi-cultural weddings.

Priyanka Chopra wearing different jewellery
 with different attire. Swastik Jewellers provides you
 different bridal look for your wedding day 

Jewellery changes as the wedding dress changes.
Swastik Jewellers caters to the brides of India. 

These cross cultural wedding have included many traditions in one wedding ceremony or the couple holds several wedding ceremonies. The event may become a more elaborate affair, sometimes spanning a whole week.  One now requires being well-versed with a wide variety of wedding customs, dressing, jewellery and adapting to different cultures.

 Destination Weddings

Destination weddings  

Destination weddings have always been a popular concept but today, the trend has become even more prominent with couples picking places that hold special meaning to them. With the millennial generation’s inclination towards travelling this trend has opened new avenues for wedding location and taking cultures across borders.  Parents today need to be geographically well versed with exotic location to meet the beat with their millennial kids.

 Social Media Weddings

A wedding today, like every other event, doesn’t simply happen in real life anymore. Social media has transformed every industry including the wedding industry. Unique hashtags for couples have become the norm to show off their weddings online.
While earlier people focused on getting wedding DVDs and photo albums, with the advent of technology, this is not the case anymore.

Couples expect quick photos and videos to post on their social media profiles. Some even create unique apps for their weddings so that guests can upload and download images from the app itself to share on their profiles. Millennial couples therefore spend lavishly on photographers and videographers for their weddings which have brought new wave in bridal trends right from jewellery to clothing, make-up to honeymoon destinations.

Personalised Weddings

Millennial enjoys specialisation in every aspect of their lives. Wedding perhaps is a personal and more special event to have specialized and personalized features in all aspects.  Apart from

Specially designed couple rings with couple's thumb impression and wedding date on the rings

personalised gifting for their guests, weddings today also feature personalized wedding vows, mangalsutra, rings, tie-pins etc. Sonam Kapoor, Priyanka Chopra, Deepika Padukone and Shilpa Shetty have flaunted and made a style statement with their Mangalsutra, a wedding jewellery.

The industry has changed in the past decade owing to the new preferences of the millennial generation.

Customised Mangalsutra with the couples star signs available At Swastik Jewellers 

Trending now are fancy designer bracelet Mangalsutra At Swastik Jewellers

Celebrity Mangalsutra At Swastik Jewellers 

Diamond Mangalsutra At Swastik Jewellers 

This change in tastes and belief systems has opened up doors for many budding entrepreneurs to find niche segments in the market to set up successful businesses. With the growth of technology within the industry, a line of new businesses that is focused only on wedding technology is just on the prospect too. Jewellery and jewellery design is become too personalized at Swastik Jewellers we design as per the person and his/her preferences. This process is one on one and personalized keeping in mind the bridal couples choices and personality.

World Emoji Day

World Emoji day is celebrated on July 17 around the world.

 Emojis were first used in Japan in the late 1990s on mobile phones. They are fun to use. As a result, their popularity and use has grown exponentially. Today, you couldn't imagine a world without emojis.

In the last few years, major corporations have gotten into the act, creating an enormous assortment of emojis for us to use for almost any emotion or occasion. Retail outlets have also joined the fun. You can find emojis on all sorts of products, from stationery to T-shirts, to pillows.

At Swastik Jewellers we had added an emoji, a smiling emoji in our campaign ‘Mission Smile’. Our core idea was to spread happiness and satisfaction among our customers and employees.  We installed a Smile-o-Meter for customers to punch in if they are happy and satisfied with our products and services. We had a monthly target to create 100 smiles. Every smiling customer would give a job satisfaction and smiling staff. This created a lighter moment among the customer and the employees. At one go you see smiling faces all around you.

Emojis have their roots in the yellow smiley of the 1960s and 1970s.. Harvey Ball, a commercial artist from Worcester, Massachusetts created the smiley face in 1963. Harvey's smiley also gained world-wide popularity

The Origin of World Emoji Day:

Jeremy Burge created Emojipedia in 2013. He followed that up, by creating World Emoji Day in 2014.

It is very appropriate for this to be a "World" day, as emojis are popular around the world.