Season Shaadi Ka : Trends to look at for the Millennial wedding

Have you been planning a wedding for your son/daughter? Not sure how to get started?

Here’s a checklist of the different kinds of weddings that are popular now, according to our writer who heads the research, design and customer relationship management department at Swastik Jewellers provides you a better understanding on what Millennial want for their wedding.

Bridal Jewellery at Swastik Jewellers customized to perfection.  

The most transformational generation has been the millennial generation, which has been witness to some remarkable technological as well as societal and behavioral changes. Along with every generation, there is a change in mindsets and ideologies that catalysis a transformation in every industry.  This transformation is now called ‘trending’. 

Education and career lays at the top of priority for the millennial population and have a great emphasis over it. A wave of change have been noticed due to this phenomenon, the millennial have different notion when own wedding is concerned. Right from the venue, food, guest list, jewellery, clothing to their vows all needs their personal attention. All will have their personal style and reflection in it.   

Here’s a list that you need to keep in mind if you are a parent to a bride or a bride groom or a prospect bride or bridegroom.

Budget weddings

Importance of independence, both emotional and financial is a great belief system amongst the millennial. With the age-old tradition like dowry now being criminalized, the days of the financial burden on just the girl’s family is slowly diminishing. Millennial couples today prefer to have a self-financed wedding where they share the expenses.

Thus, the concept of budget weddings has come to the forefront today. This trend has opened a slew of opportunities for those in the business of weddings to have everything well budgeted and planned for the couple and the family.

 
Cross-cultural weddings

With rapid urbanization in the country and the migration of people within the country, cross cultural marriages are not rare anymore. Cultural boundaries in the institution of marriage are reducing rapidly. Celebrity weddings like those of Ranveer Singh and Deepika Padukone and Priyanka Chopra with Nick Jonas have promoted the trend of multi-cultural weddings.

Priyanka Chopra wearing different jewellery
 with different attire. Swastik Jewellers provides you
 different bridal look for your wedding day 

Jewellery changes as the wedding dress changes.
Swastik Jewellers caters to the brides of India. 

These cross cultural wedding have included many traditions in one wedding ceremony or the couple holds several wedding ceremonies. The event may become a more elaborate affair, sometimes spanning a whole week.  One now requires being well-versed with a wide variety of wedding customs, dressing, jewellery and adapting to different cultures.

 Destination Weddings

Destination weddings  

Destination weddings have always been a popular concept but today, the trend has become even more prominent with couples picking places that hold special meaning to them. With the millennial generation’s inclination towards travelling this trend has opened new avenues for wedding location and taking cultures across borders.  Parents today need to be geographically well versed with exotic location to meet the beat with their millennial kids.

 Social Media Weddings

A wedding today, like every other event, doesn’t simply happen in real life anymore. Social media has transformed every industry including the wedding industry. Unique hashtags for couples have become the norm to show off their weddings online.
While earlier people focused on getting wedding DVDs and photo albums, with the advent of technology, this is not the case anymore.

Couples expect quick photos and videos to post on their social media profiles. Some even create unique apps for their weddings so that guests can upload and download images from the app itself to share on their profiles. Millennial couples therefore spend lavishly on photographers and videographers for their weddings which have brought new wave in bridal trends right from jewellery to clothing, make-up to honeymoon destinations.

Personalised Weddings

Millennial enjoys specialisation in every aspect of their lives. Wedding perhaps is a personal and more special event to have specialized and personalized features in all aspects.  Apart from

Specially designed couple rings with couple's thumb impression and wedding date on the rings

personalised gifting for their guests, weddings today also feature personalized wedding vows, mangalsutra, rings, tie-pins etc. Sonam Kapoor, Priyanka Chopra, Deepika Padukone and Shilpa Shetty have flaunted and made a style statement with their Mangalsutra, a wedding jewellery.

The industry has changed in the past decade owing to the new preferences of the millennial generation.

Customised Mangalsutra with the couples star signs available At Swastik Jewellers 

Trending now are fancy designer bracelet Mangalsutra At Swastik Jewellers

Celebrity Mangalsutra At Swastik Jewellers 

Diamond Mangalsutra At Swastik Jewellers 

This change in tastes and belief systems has opened up doors for many budding entrepreneurs to find niche segments in the market to set up successful businesses. With the growth of technology within the industry, a line of new businesses that is focused only on wedding technology is just on the prospect too. Jewellery and jewellery design is become too personalized at Swastik Jewellers we design as per the person and his/her preferences. This process is one on one and personalized keeping in mind the bridal couples choices and personality.