Thursday, 22 August 2019



Janmashtami - Why Krishna wore jewellery and peacock feather...



Krishna Janmashtami, also known simply as Janmashtami or Gokulashtami, is an annual Hindu festival that celebrates the birth of Krishna, the eighth avatar of Vishnu.


While the Lord wears many ornaments, his constant accessory is a peacock feather in his hair. Have you ever wondered why Lord Krishna wears a peacock feather?

Dressed in a yellow loin-cloth, with a flute to his lips, standing with one leg crossed over the other at the ankles, Lord Krishna is compassionate, all-knowing and the embodiment of Dharma or righteousness.

While the Lord wears many ornaments, his constant accessory is a peacock feather in his hair. Have you ever wondered why Lord Krishna wears a peacock feather? Does the feather have some deeper meaning or significance? And why only a peacock feather? Why not any other feather or some ornament?

1. A symbol of purity

Lord Krishna had mainly 8 wives known as the Ashtabharya and had 16,000 junior wives with whom, he did not share any marital relations. Also, Krishna is known to be the Askalitha Brahmacharya, one who is eternally a Brahmacharya as despite being married his aim was never any sensual pleasures and only the betterment of the world. Thus, Krishna is considered to be completely pure and free from any sensual desire. Peacocks in India are considered to be a symbol of purity. There is a mythological belief (albeit false) that peacocks do not use sex for reproduction but rather, the peahen drinks the tears of the peacock to conceive. Thus, Krishna is as pure as a peacock and that is what the feather signifies.


2. The colour of nature

A peacock feather is said to have all the 7 colours of nature and it appears bluish in the day and black at night. Ether, which covers all of us also, appears blue by daytime and black by night. Lord Krishna, also called the dark skinned one is represented by both these colours. Thus, Krishna wears the peacock which symbolizes the entire range of colours humans are made of and that each one of us a part of the almighty. As God, he is formless but to mortals, he appears Blue by day and Black by night, making him just like a peacock feather.





3.His love for dance

There’s a story that says that once, Lord Krishna decided to play the flue in the forest. So melodious was his music that the peacocks were enamored and began to dance with him. All beings of the forest were completely spell bound. The peacocks danced till they grew tired but Lord Krishna went on dancing for days. Finally, when he stopped dancing, the spell was broken. But the peacocks were so full of happiness and gratitude that the king of peacocks went up to Lord Krishna and as gratitude, asked him to accept him feathers as they were his most prized possession. He dropped some feathers on the ground and Lord Krishna accepted his humble offering. Since then, Lord Krishna always wears a peacock feather in his hair.

4. The rain God

Peacocks love rain and dance during the monsoons. The sight of a sky completely covered by dark clouds is enjoyed by them and makes them happy. Similarly, Krishna being dark-skinned resembles the dark, rain-heavy clouds. When the peacocks see Lord Krishna, he reminds them of rain and thus, makes them very happy. Also, his music coupled with his dark skin helps them dance better. Thus as gratitude, they offer him their feathers which he happily accepts and places in his hair.
 
Janmashtami (popularly known as "Gokulashtami" as in Maharashtra) is celebrated in cities such as Mumbai, Nagpur and Pune. Dahi Handi is celebrated every August/September, the day after Krishna Janmashtami. The term literally means "earthen pot of yoghurt". The festival gets this popular regional name from legend of baby Krishna. According to it, he would seek and steal milk products such as yoghurt and butter and people would hide their supplies high up out of the baby's reach. Krishna would try all sorts of creative ideas in his pursuit, such as making human pyramids with his friends to break these high hanging pots. This story is the theme of numerous reliefs on Hindu temples across India, as well as literature and dance-drama repertoire, symbolising the joyful innocence of children, that love and life's play is the manifestation of god.

In Maharashtra and other western states in India, this Krishna legend is played out as a community tradition on Janmashtami, where pots of yoghurt are hung high up, sometimes with tall poles or from ropes hanging from second or third level of a building. Per the annual tradition, teams of youth and boys called the "Govindas" go around to these hanging pots, climb one over another and form a human pyramid, then break the pot. Girls surround these boys, cheer and tease them while dancing and singing. The spilled contents are considered as Prasada (celebratory offering). It is a public spectacle, cheered and welcomed as a community event.

Saturday, 13 July 2019






World Emoji Day

World Emoji day is celebrated on July 17 around the world.

 Emojis were first used in Japan in the late 1990s on mobile phones. They are fun to use. As a result, their popularity and use has grown exponentially. Today, you couldn't imagine a world without emojis.

In the last few years, major corporations have gotten into the act, creating an enormous assortment of emojis for us to use for almost any emotion or occasion. Retail outlets have also joined the fun. You can find emojis on all sorts of products, from stationery to T-shirts, to pillows.

At Swastik Jewellers we had added an emoji, a smiling emoji in our campaign ‘Mission Smile’. Our core idea was to spread happiness and satisfaction among our customers and employees.  We installed a Smile-o-Meter for customers to punch in if they are happy and satisfied with our products and services. We had a monthly target to create 100 smiles. Every smiling customer would give a job satisfaction and smiling staff. This created a lighter moment among the customer and the employees. At one go you see smiling faces all around you.

Emojis have their roots in the yellow smiley of the 1960s and 1970s.. Harvey Ball, a commercial artist from Worcester, Massachusetts created the smiley face in 1963. Harvey's smiley also gained world-wide popularity


The Origin of World Emoji Day:
Jeremy Burge created Emojipedia in 2013. He followed that up, by creating World Emoji Day in 2014.
It is very appropriate for this to be a "World" day, as emojis are popular around the world.


Saturday, 29 June 2019


गुरु पूर्णिमा 


आषाढ़ मास की पूर्णिमा को गुरु पूर्णिमा कहते हैं। इस दिन गुरु पूजा का विधान है। गुरु पूर्णिमा वर्षा ऋतु के आरम्भ में आती है। इस दिन से चार महीने तक परिव्राजक साधु-सन्त एक ही स्थान पर रहकर ज्ञान की गंगा बहाते हैं। ये चार महीने मौसम की दृष्टि से भी सर्वश्रेष्ठ होते हैं। अधिक गर्मी और अधिक सर्दी। इसलिए अध्ययन के लिए उपयुक्त माने गए हैं।
जैसे सूर्य के ताप से तप्त भूमि को वर्षा से शीतलता एवं फसल पैदा करने की शक्ति मिलती है, वैसे ही गुरु-चरणों में उपस्थित साधकों को ज्ञान, शान्ति, भक्ति और योग शक्ति प्राप्त करने की शक्ति मिलती है।
शास्त्रों में गु का अर्थ बताया गया है- अंधकार या मूल अज्ञान और रु का का अर्थ किया गया है- उसका निरोधक। गुरु को गुरु इसलिए कहा जाता है कि वह अज्ञान तिमिर का ज्ञानांजन-शलाका से निवारण कर देता है। अर्थात अंधकार को हटाकर प्रकाश की ओर ले जाने वाले को 'गुरु' कहा जाता है।

गुरु तथा देवता में समानता के लिए एक श्लोक में कहा गया है कि जैसी भक्ति की आवश्यकता देवता के लिए है वैसी ही गुरु के लिए भी। बल्कि सद्गुरु की कृपा से ईश्वर का साक्षात्कार भी संभव है। गुरु की कृपा के अभाव में कुछ भी संभव नहीं है। 





Guru Purnima 


Guru Purnima (Poornima) is a spiritual tradition in Indian religions dedicated to spiritual and academic teachers, who are evolved or enlightened humans, ready to share their wisdom, with very little or no monetary expectation, based on Karma Yoga.



This festival is traditionally observed by Hindus, Buddhists and Jains to revere their chosen spiritual teachers / leaders and express their gratitude. The festival is celebrated on the full moon day (Purnima) in the Hindu month of Ashadha (June–July) as it is known in the Hindu calendar of India and Nepal. 




The festival was revived by Mahatma Gandhi to pay tribute to his spiritual guru Shrimad Rajchandra.


The word Guru is derived from two words, gu and ru. The Sanskrit root gu means darkness or ignorance, and ru denotes the remover of that darkness. Therefore, a Guru is one who removes the darkness of our ignorance. Gurus are believed by many to be the most necessary part of life.

On this day, disciples offer pooja (worship) or pay respect to their Guru (spiritual guide). In addition to having religious importance, this festival has great importance for Indian academics and scholars. Indian academics celebrate this day by thanking their teachers as well as remembering past teachers and scholars.




Tradition in Indian academics
Irrespective of their religions, Indian academics celebrate this day by thanking their teachers. Many schools, colleges and universities have events in which students thank their teachers and remember past scholars. Alumni visit their teachers and present gifts as a gesture of gratitude.


Tuesday, 21 May 2019


FaceLift your old jewellery to new bold and beautiful design to wear for this wedding season.

What is Face-lift?




REMAKE YOUR OLD JEWELLERY INTO STYLISH AND WEARABLE JEWELLERY
 A simple gold pendant transformed to a trendy necklace with tassels 
Swastik Jewellers has started this unique service for their customers to aid them to use their treasured jewellery and remake them into trendy and wearable pieces.

Weddings have multiple events and ceremonies for us to dress up and look trendy and make a style statement with our own personality. At Swastik Jewellers a specialized team of designers and artisan will suggest you a perfect makeover for your jewellery.




NEW COLLECTIONS FOR THIS SEASON.
The design conscious team at Swastik Jewellers have introduced innovative daily wear collection for fashionistas and women of today. Out of the other categories of fusion collection, the traditional and contemporary fusion of design will entice your imagination for jewellery.



 Mangalsutra and Traditional Jewellery.
You can find largest variety of Mangalsutra and traditional designs in jewellery during festive season. Our team curates a blend of modern and traditional mix of designs. Our designers on the other hand creates personalised jewellery for the customer as per their requirements.
Diamonds are Forever
You can never go wrong with Diamonds. Diamonds by Swastik Jewellers are certified and tested. The diamond jewellery at Swastik has innovative cuts, design especially for this festive season.
Check out our latest Collection



Thursday, 9 May 2019

Precious gift for selfless motherhood





Mother’s Day - Investment for Mother  and  Child. 

“If ever there was an area in which to do the exact opposite of that which government and the media urge you to do, that area is the purchasing of gold.”— Robert Ringer

“People view gold as emotional, but when they demythologize it, when they look at it for what it is and the opportunity it represents, they are going to say ‘We really should own some of that’. The question will then change to ‘Where do we get the gold’?” – Thomas Kaplan (Over $2 Billion Invested in Gold)

Mother’s Day is around the corner and the world rejoices the most valued and respected relationship of mankind, a relationship of a mother and child.
Mother is the first teacher in a child’s life, she nurtures the child with values, morals, and lessons for living a meaningful life.  Mother in her strength gives a 100% of love, affection and care. She has the first vision for her child and its future. Her vision is never biased and she is almost right about her child.
We at Swastik Jewellers salute to all the mothers and mother like care takers who have selflessly loved a child. The entire humankind and its existence is because of these mothers who get these beautiful miracles of nature in this world.













We at Swastik jewellers invite mothers to come along with their son/daughters of age 13 years and above, to educate them about our Indian tradition with gold and diamonds. Only India is one country that has multi-dimensions in every aspect of life, whether its food, clothing, languages, cultures, religion and even jewellery. Since ancient times India was a rich country only because it had all of the above factors in abundance and people would follow their respective set of values and cultures.
Buying Jewellery and gold was one habit that was followed by all our ancestors since ancient times. This habit had not only made them rich financially but also culturally. The Indian ancient jewels are most valued in the foreign markets.

This Mother’s Day we urge mothers to educate the Gen X about investment and saving through the habit of gold buying, only because a smart phone will not yield double the amount when sold after 10years when in need of money. Investment and utilization of hard earn money to the fullest is only via buying and wearing precious gold and diamond jewellery. By spending on gold and diamond jewellery you will not spend money, rather you will invest the money that will multiply in near future and  the money invested will always remain in your custody.  

At the same time...
Mother is someone who selflessly gives you her love,care and life s precious moments.Its time to educate her about the right financial investment,Gold - an anytime return,and security for her life,also wearing the symbol of love. So come to Swastik Jewellers and express your gratitude by gifting her security to future,gold jewellery. 


Come visit us along with your teenager and above child and get 20% off on Making charges of Gold jewellery and 50% off on Diamond Jewellery.


Enjoy Mother’s Day !!!